Asteo Observatory
Online banking in rural Spain

Online banking in rural Spain

Spain is above the European average in percentage of electronic banking users, reaching 71.45%. What trends can we observe in rural areas of the country? According to the latest report of the Asteo Observatory in rural populations with less than 10,000 inhabitants and...

What are the digital habits of seniors in rural areas?

What are the digital habits of seniors in rural areas?

One of the characteristics of small towns in Spain with less than 10,000 inhabitants is that their population is older than that of urban areas.
In rural Spain, 27%, 3 out of 10, are 65 years of age or older, compared to 18% of the rest.
What are the digital habits of seniors living in rural areas? What do they think about digitalization?

10 keys that every rural fiber operator must know

10 keys that every rural fiber operator must know

What are consumers like in rural areas of less than 10,000 and 1,000 residents?
These are the most relevant data provided by the ASTEO Observatory on the digital habits of residents in areas of Spain with less than 10,000 and 1,000 inhabitants, which do have Internet service, either fixed or mobile. What influences more: Speed or Price?

Younger people lead online shopping in rural areas

Younger people lead online shopping in rural areas

No matter the size of a population, if it has Internet, its use is with devices that require a good connection. This is demonstrated by data from the ASTEO Observatory in rural areas. Young people are the group, compared to other age groups, that uses Smart TV, Tablet/iPad and Consoles the most. And those who most consult RRSS, watch movies, series or sports and make online purchases.

Is it possible to telework from rural areas?

Is it possible to telework from rural areas?

Teleworking accelerated in 2020 and 2021 due to confinements. According to INE data, 9.5% of the population teleworked in 2021. To be able to work remotely from rural areas, and anywhere, it is important to have high upload and download speeds, connection stability and low latency. What is the percentage of teleworkers in rural areas with less than 10,000 inhabitants?