El IV Informe del Observatorio Asteo sobre el entorno digital y la calidad de vida en el medio rural extremeño, elaborado por Asteo Red Neutra en colaboración con Random Strategy, pone de relieve el papel central que tiene la conectividad en el día a día de la...
The Tuesday, February 24 will take place the Asteo Conecta Conference in Valladolid to talk about the future opportunities that digitalization and technological entrepreneurship and telecommunications represent for the rural world, taking into account challenges such...
The annual study conducted by Observatorio Asteo is based on a survey of Internet users living in rural areas with fewer than 10,000 inhabitants. It analyzes the digital environment and quality of life in rural communities across Spain, with a particular focus on...
In rural Spain access to education and vocational training is undergoing a significant transformation thanks to the Internet. According to recent data, 20% of Internet users in areas with less than 10,000 inhabitants use online learning, highlighting the growing...
Spain is above the European average in percentage of electronic banking users, reaching 71.45%. What trends can we observe in rural areas of the country? According to the latest report of the Asteo Observatory in rural populations with less than 10,000 inhabitants and...
The World y Actualidad Económica have recognized the work of the Asteo Observatory as one of the 100 Best Ideas of 2023 in the category of Digitalization and Industry 4.0. The award is an initiative supported by CaixaBank and each year it selects, among all the...
One of the characteristics of small towns in Spain with less than 10,000 inhabitants is that their population is older than that of urban areas.
In rural Spain, 27%, 3 out of 10, are 65 years of age or older, compared to 18% of the rest.
What are the digital habits of seniors living in rural areas? What do they think about digitalization?
What are consumers like in rural areas of less than 10,000 and 1,000 residents?
These are the most relevant data provided by the ASTEO Observatory on the digital habits of residents in areas of Spain with less than 10,000 and 1,000 inhabitants, which do have Internet service, either fixed or mobile. What influences more: Speed or Price?
No matter the size of a population, if it has Internet, its use is with devices that require a good connection. This is demonstrated by data from the ASTEO Observatory in rural areas. Young people are the group, compared to other age groups, that uses Smart TV, Tablet/iPad and Consoles the most. And those who most consult RRSS, watch movies, series or sports and make online purchases.
What do users in towns with less than 10,000 residents look for when contracting Internet service? What is more important for those who live in towns with less than 1,000 inhabitants? And what do users appreciate more according to their age? Consult the ASTEO Observatory study…
Teleworking accelerated in 2020 and 2021 due to confinements. According to INE data, 9.5% of the population teleworked in 2021. To be able to work remotely from rural areas, and anywhere, it is important to have high upload and download speeds, connection stability and low latency. What is the percentage of teleworkers in rural areas with less than 10,000 inhabitants?
According to the study conducted by the ASTEO Observatory on “Digital habits in rural populations”, on average, residents in municipalities with less than 1,000 inhabitants have 5 devices to connect to the Internet. Most of them are devices that need a fixed connection to have a better performance.
In the rural areas of Extremadura that do have Internet access, 9 out of 10 residents (84%) consider that “digitalization must be an inclusive process that contributes to the sustainable development of the rural world”.
According to the study, the cell phone (98%) and the laptop PC (87%) are the two most used devices.
The ASTEO Observatory survey has polled on different aspects related to the digital habits of residents in areas with less than 1,000 inhabitants (62% of all municipalities in Spain) and from 1,001 to 10,000 (29%) that do have Internet connection.
Deployment Manager Director
Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.
Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.
Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.
Marketing & Communications Director
With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.
She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.
She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.
Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.