10 keys that every rural fiber operator must know

Asteo Observatory

What are consumers like in rural areas with less than 10,000 and 1,000 residents? These are some of the data provided by the ASTEO Observatory according to the responses of residents in areas of less than 10,000 and 1,000 inhabitants that do have Internet service.

  1. When looking for a service provider, consumers in rural areas are most interested in price and speed .
  1. But price is the key factor to hire the service .
  1. The larger the buyer, the more importance he places on technical support and/or service, supplier proximity and brand awareness.
  1. Younger people, between 18 and 34 years old, are the ones who give less importance to technical support.
  1. The star connection devices are cell phones, laptops and Smart TVs.
  1. Tablet or iPad users are 18 and 34 years old, while desktop PCs are the most used by those over 55 years old.
  1. 7 out of 10 workers in rural areas need the Internet for their daily work. And at least 4 out of 10 telecommute.
  1. Regardless of age or gender, the activities they do most are surfing the net and using e-mail (9 out of 10); using social networks, blogs or messaging (8 out of 10); dealing with the bank (7 out of 10) and watching movies, series or sports(6 out of 10).
  1. Watching movies/series and sports is fundamental for the youngest group, between 18 and 34 years of age, and they are also the ones who make the most transactions with the bank through the Internet.
  1. The use of the service for online training is more frequent among women and those between 18 and 44 years of age.

 

More information at ASTEO Observatory on “Digital habits in rural populations”.

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.