How do people over 18 use the Internet in small towns?
No matter the size of a population, if it has Internet, its use is frequent and with devices that require a good connection. This is demonstrated by the most recent data from the ASTEO Observatory study among different age segments in populations in areas of Spain with less than 10,000 and 1,000 inhabitants that have a fixed or mobile connection.
Young people between 18 and 34 years old are the group, with respect to the rest of the age groups, that most use Smart TV (75%), Tablet/iPad (70%) and Consoles (43%). And, although the percentage is anecdotal, home automation equipment or remote connection (14%). In addition, together with the 35-44 group, they are the least likely to use a desktop PC.
What is your ranking by preference and intensity of use?
- Cell phone: 98%, in line with average
- Laptop: 88%, 2 points above average
- Smart TV: 75%, +6 pts
- Tablet/iPad: 70%, +6 pts
- Pc of table: 44%, – 5pts
- Consoles: 43%, +11 pts
- Smart device: 37%, +3 pts
- Cameras, alarms and video surveillance systems: 16%, +1 pt.
- Home automation equipment: 14%, +2 pts
- eBook: 14%, – 5 pts
And what do they do when they connect to these devices?
They are the segment that uses social networks, blogs and messaging the most (89%), those who watch movies, series or sports the most (74%) and those who make the most online purchases (64%). On the other hand, they are the ones who use it the least, compared to other age groups, to surf or send e-mails, although their percentage is still very high at 81% and 89% respectively.
Top 10 rural youth, by preference and difference from the average
- RRSS, messaging and blogs: 89%, +12 points above average
- Navigate: 89%, -3 pts
- Sending and receiving e-mails: 81%, -5 pts
- Movies / series / sports: 74%, +18 pts.
- Negotiations with the bank: 68%, -2 pts.
- Online purchases: 64%, +11 pts.
- Administrative procedures: 57%, +9 pts.
- Video calls: 42%, +13 pts.
- Online training/courses: 42%, +14 pts.
- Medical consultations: 41%, +17%.
- Radio/podcast: 34%, +4 pts
- Online games: 31%, +9 pts
- Purchase of food: 14%, +3 pts
