In the new episode of “Connecting the RURAL to the world”, our Pedro Abad talks to Juan Barbed, co-founder of Rooral and reflects on teleworking, human connection and the future of our rural Spain, not emptied.
The value of data in the agricultural world: digitalization and rurality with Carlos Piñeiro
The digital revolution reaches the agricultural sector In the new episode of our podcast "Connecting the RURAL to the world", Pedro Abad, CEO of Asteo Red Neutra, talks with an indisputable reference in the application of technology to the primary sector: Carlos...
Transhumance as a firebreak: tradition, technology and sustainable rural development
In this episode of Connecting RURAL to the World, Pedro Abad talks with Javier de los Nietos a guest who represents like few others the union between ancestral tradition, innovation and sustainability in the rural environment. The talk focuses on the resurgence of...
From charming hotels to the entrepreneur’s mental health: the journey of Carlota Mateos
From a very young age, Carlota Mateos has united entrepreneurship, the rural world and innovation with purpose. Founder of Rusticaeco-founder of PlenEat and now promoter of Ancla.lifeher trajectory demonstrates how territories can be transformed... and also how it is...
A rural idea that crosses borders: Natursnacks’ inspirational journey
When Sandra de Blas returned from Finland after a forestry internship, she never imagined that she would end up turning an idea born in an entrepreneurship course into a project with international impact. Today, from her hometown, Pedrajas de San Esteban (Valladolid),...
Asteo Red Neutra and the long-distance transport challenge
In this special episode of the podcast "Connecting RURAL areas to the world", journalist Pilar Bernat interviews Pedro Abad, CEO of Asteo Red Neutra, during the AOTEC Fair held in Madrid to review the market’s evolution, the deployment challenges for the coming years...
Neutral networks and public-private partnerships
Within the framework of AOTEC25, Yolanda Platero, resp. of Business Development of Correos Telecom, shared the evolution of the company, its challenges and vision of the telecommunications sector, in the meetings of Connecting the RURAL to the world in Aotec,
Extremadura, digital destination. Meeting with Juan Carlos Preciado
The Regional Government of Extremadura is taking firm steps to become a digitally advanced and connected region. This was explained by Juan Carlos Preciado Rodríguez, Secretary General for Digital Transformation and Cybersecurity.
Castilla y León accelerates its rural digitalization with connectivity. Meeting with Luis Enrique Ortega Arnaiz
During his speech, Luis Enrique Ortega Arnaiz, Deputy Minister of Digital Transformation of the Junta de Castila y León highlighted the importance of connectivity for the rural environment to continue advancing.
Florencio Cano: We must face the demographic challenge in a collaborative way and make rural projects visible.
Cano offered a comprehensive view of the structural challenges facing rural Spain and the role that digitalization must play in this transformation process.
We launch our podcast “Connecting RURAL to the world”!
We will explore how digitalization transforms life in rural areas and talk about inspiring stories of entrepreneurs, innovations that help to fix population, reflect on the importance of technology with social purpose and the challenges and opportunities of digital transformation.









