Presentation of the study “Overview of the digital environment and quality of life in rural Spain”

General

On Wednesday, December 10, at 10:00 AM, we will present the results of the study Overview of the digital environment and quality of life in rural Spain, conducted by the Asteo Observatory and Random Strategy among Internet users in rural areas.

The meeting will take place in the Europa Room of the European Commission Representation Office in Spain (P.º de la Castellana, 46 – Madrid).

9:50 AM – Welcome coffee

10:00 AM – Welcome by Beatriz Alvargonzalez-Largo, Economic Counselor of the European Union Representation Office in Spain

10:05 AM – Opening of the event by Elena Galindo Ayuso, Deputy Director General of Digital Operators and Infrastructure at the Secretariat of State for Telecommunications and
Digital Infrastructure

10:15 AM – Presentation of the report “Overview of the digital environment and quality of life in rural Spain”

10:50 AM – Round table: Connectivity and entrepreneurship in rural areas
Moderator: Pilar Bernat, technology journalist and editor of Novoediciones
Participants:
* Jon Guinea Hernández, Public Policy Manager at Amazon
* Luis Muñoz López, Head of the Indicators Area at the National Observatory of Technology and Society, Red.es
* Pedro Abad, CEO of Asteo Red Neutra.

11:45 AM – Conclusion and closing

11:50 AM – Cocktail and networking

Only registered individuals may attend. If you are interested in attending, please write to us at markcom@asteo.es

 

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.