Pedro Abad

Pedro Abad

CEO | Board Member

With more than 15 years of experience in the Telecommunications and Technology sector, during his career he has had the opportunity to participate in the development of high performance and growth projects, always within the Telecommunications and Technology sector.

Among some of his executive responsibilities, he has been General Manager for Iberia at HTC (leading smartphone manufacturer in innovation and in the launch of Android), General Manager for Spain at Lebara (leading MVNO operator in the international communications segment) and Sales Director at Nokia Spain. His previous professional stage before embarking on the ASTEO project was as Director of Operations, Sales and Marketing for Adamo Telecom, a leading operator in the deployment of FTTH in rural areas in Spain.

Pedro is a firm believer in Technology and, in particular, internet connectivity as a vehicle to reduce the social breach in Spain’s rural areas, and an opportunity to offer equal opportunities to any citizen, regardless of where they live.

Married to Marga, with three children, in his (little) free time he enjoys nature activities and rural tourism with his family. Passionate about sport in general, he actively enjoys mountain biking and running whenever he can.

Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.