In the new episode of the podcast Connecting RURAL to the World, Asteo CEO Pedro Abad speaks with José Moro, president of Cepa 21, a winery in Ribera del Duero that represents the perfect union between rural tradition and technological innovation.
Since his childhood in Pesquera de Duero, José Moro has experienced wine as part of his identity. With Cepa 21, he has successfully modernized that family legacy by applying tools such as artificial intelligence and soil microbiota analysis, demonstrating that technology can improve quality without losing the essence of the rural world. 
During the interview, José highlighted the importance of connectivity in transforming the wine sector. In his municipality, Castrillo de Duero, Asteo has deployed a fiber optic network, enabling wineries like Cepa 21 to work efficiently, optimize their processes, and communicate with customers worldwide.
“I cannot imagine the rural world without Internet. Connectivity is essential to continue growing,” stated José Moro.
Stories like that of Cepa 21 reflect Asteo’s purpose: connecting the rural world to the digital world, driving economic development and innovation in every corner of Spain.
You can listen to the episode on our channels:
▶️ Spotify: https://open.spotify.com/show/5ezSyej2dG0klzZM0Kxub
▶️ YouTube: https://www.youtube.com/@AsteoRedNeutra/podcasts
00:00 Introduction
00:52 Cepa 21: tradition and innovation
01:26 An entrepreneurial story from Pesquera de Duero and Castrillo de Duero
03:18 Living and enjoying the countryside and the “stressfully beautiful moment of the harvest”
06:19 Connectivity, development, and innovation while maintaining tradition
09:26 Innovation and its contribution to wine quality
09:39 Study of microbiota in vineyards
14:18 Recommendations for entrepreneurs and the commitment to technology
If you are a company and need connectivity, please do not hesitate to contact us for information.
