Cepa 21: when rural connectivity drives innovation

General

In the new episode of the podcast Connecting RURAL to the World, Asteo CEO Pedro Abad speaks with José Moro, president of Cepa 21, a winery in Ribera del Duero that represents the perfect union between rural tradition and technological innovation.

Since his childhood in Pesquera de Duero, José Moro has experienced wine as part of his identity. With Cepa 21, he has successfully modernized that family legacy by applying tools such as artificial intelligence and soil microbiota analysis, demonstrating that technology can improve quality without losing the essence of the rural world.

During the interview, José highlighted the importance of connectivity in transforming the wine sector. In his municipality, Castrillo de Duero, Asteo has deployed a fiber optic network, enabling wineries like Cepa 21 to work efficiently, optimize their processes, and communicate with customers worldwide.

“I cannot imagine the rural world without Internet. Connectivity is essential to continue growing,” stated José Moro.

Stories like that of Cepa 21 reflect Asteo’s purpose: connecting the rural world to the digital world, driving economic development and innovation in every corner of Spain.

You can listen to the episode on our channels:

▶️ Spotify: https://open.spotify.com/show/5ezSyej2dG0klzZM0Kxub

▶️ YouTube: https://www.youtube.com/@AsteoRedNeutra/podcasts

00:00 Introduction

00:52 Cepa 21: tradition and innovation

01:26 An entrepreneurial story from Pesquera de Duero and Castrillo de Duero

03:18 Living and enjoying the countryside and the “stressfully beautiful moment of the harvest”

06:19 Connectivity, development, and innovation while maintaining tradition

09:26 Innovation and its contribution to wine quality

09:39 Study of microbiota in vineyards

14:18 Recommendations for entrepreneurs and the commitment to technology

If you are a company and need connectivity, please do not hesitate to contact us for information.

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.