Price, speed and type of connection, most relevant factors when contracting Internet in small municipalities

Asteo Observatory

What do users in towns with less than 10,000 residents look for when they sign up for Internet?

For the majority, the price and conditions of the offer (87%), along with speed (83%) and type of connection (77%), are the most relevant aspects when looking for a service provider. However, the key, or most important decisive factor in formalizing the contract is the price (45%), followed by the type of connection (24%) and speed (16%). This is what emerges from the study conducted by the ASTEO Observatory in rural areas of less than 10,000 and 1,000 inhabitants that do have Internet access.

What is more important for those living in municipalities of 1,000 inhabitants?

While there are no major differences in the order of priorities by size of place of residence, gender or age, there are differences in the importance given to certain aspects. For example, in smaller municipalities (1,000 or fewer inhabitants), brand awareness (70% compared to 62% in towns with 10,000 or fewer residents) and proximity to the supplier (49% compared to 44%) are more highly valued.

And what do users appreciate most by age?

If we take age into account, speed ranks first for those between 18 and 34 years of age (80%). In addition, this group is the one that gives the least importance, compared to the rest, to bandwidth, brand awareness, and the possibility of contracting combined services. The oldest (55 and over) are the ones who give more importance to technical support (80%) and brand awareness (74%).

When contracting the service, to what extent did you take into account the following aspects?

 

                  1. Price and conditions: 87%.
                  2. Speed: 83% Speed: 83% Speed: 83% Speed: 83% Speed: 83% Speed: 83% Speed: 83
                  3. Type of connection: 77%.
                  4. Technical support: 72% .
                  5. Possibility of combined services: 66%.
                  6. Brand awareness: 63%
                  7. Bandwidth: 60% .
                  8. Proximity of supplier: 45% .
                  9. Router type: 41% .
                  10. CSR: 40% .

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.