Connectivity, Agrotech and IoT for the generational change in the countryside

Events

Tuesday, November 18 Asteo Conecta Conference will take place in Segovia to discuss the challenge facing the agricultural sector and how innovation and connectivity represent a stimulus to attract talent.

The meeting will take place at the Museum of Contemporary Art Esteban Vicente (Segovia), from 10:00 am to 12:30 pm., followed by a networking cocktail.

To attend the event you must register by clicking here.

Agenda
10:00 – Reception of attendees

10:10 – Opening – D. Luis Enrique Ortega ArnaizVice-Minister of Digital Transformation of the Junta de Castilla y León

10:15 – Agrotech, digitalization and connectivity for the future of Segovia’s countryside
Moderator: Pedro AbadCEO of Asteo Red Neutra
Participants:
Leticia Ortiz Pérez, area manager at the Coordination and Initiatives Subdirectorate – MITECO (Ministry for Ecological Transition and the Demographic Challenge)
María García Rodríguez, Chief Operating Officer of AgroTech Campus (ENIIT);
 César Monjas Fraile, president of Asaja – Asociación Agraria Jóvenes Agricultores de Segovia (Agricultural Association of Young Farmers of Segovia);
Jaime Pérez Esteban, Deputation of Segovia;
and José Antonio Galache, head of business development IoT at MasOrange

11:00 – Technological transformation in rural companies: innovation and talent attraction in Segovia talent attraction in Segovia
Moderator: Manuel Garnelo. CTO of Asteo Red Neutra
Participants:
María José Tapia CEO of Naturpellet and president of the Chamber of Commerce, Industry and Services of Segovia
María Encinas Llorente, head of the processes and R&D&I department and also of HR at Innoporc;
Carlos Piñeiro, CEO at Animal Data Analytics and representative of the Segovian Business Federation;
Alberto Toribio, CEO and founder at Toribio Innovation & Solutions;
and David López, commercial director of Fibritel Companies

12:00 – Closing – D. Miguel Ángel de Vicente Martín, President of the Segovia Provincial Council

– Cocktail party –

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.