Asteo Observatory is one of the 100 Best Ideas of 2023

Asteo Observatory

The World y Actualidad Económica have recognized the work of the Asteo Observatory as one of the 100 Best Ideas of 2023 in the category of Digitalization and Industry 4.0.

The award is an initiative supported by CaixaBank and each year it selects, among all the projects presented by companies from different fields, the most innovative ideas in each sector, rewarding those that allow accelerating the growth rate of companies, as well as improving the rate of job creation.

The studies carried out by the Asteo Observatory provide further insight into the digital habits of the rural areas of Spain that do have Internet.In Spain, fiber optic coverage is lower in rural areas (74%) than in urban areas (87%), however, in municipalities with less than 10,000 inhabitants, when they have access to this service, they use it and connect through devices that require good bandwidth performance.

Thanks to the surveys conducted by the Observatory, we have data such as that 7 out of 10 residents of rural areas use the Internet very frequently to make transactions with the bank, and 6 out of 10 to watch movies, series or sports, or that for 9 out of 10 people over 55 years of age it is not only important to have the service, but also that there are programs that help them develop their digital habits. Other data obtained indicate that the youngest (18 to 34 years) are those who. “most use Smart TV (75%), Tablet/iPad (70%) and Consoles (43%)”.in addition to leading online shopping. Likewise, in relation to possibilities such as teleworking, the study has been able to determine that 4 out of 10 active residents can work telematically from their town of residence.

Conducting specific studies in rural populations on the use of new technologies associated with Internet service is relevant to give visibility to small towns and help boost their development.

If you want to know more about the results of the Asteo Observatory you can write to us at contacto@asteo.es.

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Patricia Moreno Pacheco

Deployment Manager Director

Trained as an architect at the University of Seville and with international experience after her studies at the Leibniz Universität Hannover, she has a multidisciplinary technical profile. He stands out for his analytical capacity and leadership in telecommunications infrastructures, providing a highly consolidated strategic vision.

Her career began in civil architecture, working as a Municipal Architect and energy certifier. In 2017 she oriented her career towards the telco sector by joining Nokia as FTTx Network Design Engineer. For five years, he participated in large multinational deployments for operators in the USA, Italy, Chile, the Philippines and Germany. Later, at Inelcom, he took over team management and implementation support for the German UGG network, mastering the construction and last mile phases. All this international supervisory experience brought her to Asteo Red Neutra in 2023, where she manages field operations as Deployment Manager.

Away from blueprints and fiber optics, he is an active person who likes to enjoy his free time. He is passionate about climbing, paddle tennis and traveling, always looking for new environments to disconnect.

Laura Díaz

Marketing & Communications Director

With 20 years of experience, Laura has developed the communication strategy for national and international companies. Since the official launch of ASTEO Red Neutra, she has led its communication and content strategy as an external consultant, until her incorporation to the team.

She started her career as a journalist in the IT sector. She specialised in Communication, advising companies in various sectors (banking, asset management, private equity, insurance and insurtech or telecommunications). She led Evercom's Financial Communication department, in charge of the area's growth strategy and the management of the team and clients.

She graduated in journalism from the Universidad Católica Andrés Bello, in Venezuela, took the ABC-UCM master's degree in journalism, and complemented her education with studies in International Business at Dublin Business School, and sustainability at the University of Cambridge.

Married to Santi, she is the mother of two children and, whenever she has some free time, she loves going swimming and to the cinema or enjoying long dinners with friends.